학수번호
|
과목명
|
과목설명
|
34721
|
Multimedia and Web Production
|
With the basic understanding of visual
art and video art, it cultivates student’s interest and flexible thinking in creating
art. With various exercise of computer skills, students can understand and
learn new ways to create visual art and be adaptive and creative. With the
media sources such as text, sound, image, video and animation, students can
produce their own DVD-Rom title or Web site.
|
35103
|
Intermediate News Reporting & Writing
|
Through
this course students will learn a variety of techniques and the ethical issues
that could arise when covering ongoing stories that require more thorough
coverage and information gathering. Basic News Reporting and Writing (36033) is
a prerequisite to this class, and the professor plans to individually meet
students planning to take this course prior to course registration.
|
35104
|
News Reporting&Writing
|
A
course for students who would like to learn the techniques required in English
journalism, this class will introduce basic concepts required in journalism,
including journalistic writing, news formatting, news gathering techniques, and
editing. The course material is more in-depth than the introductory classes,
and as such is intended for students looking to improve their expertise in the
field. Students who have lived overseas are also allowed to take this course.
|
35121
|
PR
Communications Campaigns
|
This course is designed to practice the basic structure of PR
campaigns and ways to implement its role. Specifically, it discusses the
application of marketing, political/social issue campaigns and its differences
from promotion campaigns. It includes a broad discussion of application of
research and investigation.
|
35773
|
Practice of Photography
|
Taking a photo and finding a way to
produce it will be the very first and important step for your Digital &
Visual Media Track’s course. You will learn the basic theory of taking a photo
along with practical exercises such as appreciating the works, ways to use a
camera, taking a shot, producing news photo and working in darkroom.
|
35796
|
PR Writing, Production & Digital Media
|
Students
learn the basics in writing and content production for public relations. A
variety of publications, such as news releases, manual reports, brochures, fact
sheets, company newsletters, interviews, etc. will be covered in details, along
with the basic computer publishing skills required to create them.
|
35799
|
Creative
Strategy for Advertising
|
This
course aims to teach students a variety of creative theories and strategies
required to create effective advertisements. A focus will be placed on the
creative strategies and expressions used to achieved the desired effect from
advertising.
|
36033
|
Basic News Reporting and Writing
|
Students
begin by learning the basic ideas of what a news article is, followed by what
makes up a news article, characteristics of news writing, and the basic
knowledge needed in news writing. This is a practical course, and students are
required to write each week.
|
36043
|
Advertising and Consumer Psychology
|
This
course aims to improve students understanding of consumers cognitions,
emotions, and behaviors as affected by corporate marketing and advertisement.
Students will learn the internal and external factors that influence consumers
decision making processes and how marketing can be used to influence these
factors, so they can apply this knowledge to the creation of marketing
strategies and advertisements.
|
36691
|
Digital
Storytelling
|
Digital storytelling is using various
digital media such as picture, audio, films and making a story out of it. This
course helps you select the topic of your work suitable for modern society and collect
the data and learn efficient ways of communication that can be applied to your
digital storytelling work.
|
37541
|
The Introduction of Contents Business
|
Focusing
on visual media, students can understand the characteristic of contents media
industry, and learn various economic or management principles of business
contents.
|
33285
|
Broadcast News Reporting & Writing
|
This
course is based around the skills needed to write for broadcast news and the
practical applications of such in preparing a radio broadcast. A focus is
placed on the weekly writing, which is intended to help students understand the
differences between the writing needed for broadcast news as compared to
standard news articles. Prerequisite: Basic News Reporting & Writing
(36033)
|
34710
|
Computer-Assisted Reporting
|
Through
the combination of computers and communications services, computers have
emerged as a powerful tool when it comes to news reporting. This course teaches
students the skills required to properly utilize the internet for their
writing. Students learn how to fact check using data bases, about digital
newspapers and the state of online reporting in Korea, as well as take part in
small group reporting projects.
|
34720
|
Television Production
|
Studies the production of visual media (especially
designing TV program, coming up with new ideas, planning programs, and writing
scripts) and make a real TV program with equipment used for TV production.
|
34733
|
Digital Video Special Effects
|
Acquire the basic technique of Non
Liner editing using filming and video sources, and deepen the knowledge of
editing technique. With the understanding of each visual languages’ differences
and connections, learn the usage of basic equipments.
|
35105
|
Desktop Publishing
|
Students
learn the design techniques required of desktop publishing, such as the usage
of typography, graphs, and photographs, and the current trends and theories in
graphic communication. Students will get hands-on experience in the planning,
writing, and editing processes required for newspaper publishing. Enrollment is
limited to students who have taken Basic News Reporting and Writing (36033) and
other reporting classes.
|
35108
|
Advanced News Reporting&Writing
|
This is an advanced news writing course for students who have a high-level of spoken and written English. Teaching is through an intensive series of advanced, practical writing. After a brief review of spot news techniques the focus moves quickly on to news features and interviews. Students will be given external assignments and will also have to find their own news stories.
|
35115
|
Advertising Media Planning
|
Students
will learn to select the proper media for the desired effect of their advertising
scientifically and creatively through theoretical and practical knowledge of
advertising in the new media age.
|
35118
|
Advertising Management
|
A
course covering the planning of advertising and promotional programs. Students
will create their own advertising plans with the knowledge they gain from
analyzing case studies covering the various challenges that arise in
advertising, including goal setting, creative decision making, and media
planning.
|
35119
|
Advertising Copywriting
|
This
is a practical course covering the creation of effective copies for
advertisement. Students practice creating their own advertising through
deciding on advertising strategies, planning campaigns, and creating their own
copy.
|
35122
|
Corporate Communication
|
This
course allows students to study the communication characteristics and corporate
value management of successful companies. It covers the theories involved in
corporate reputation and their relation to public relations. Students will gain
the ability to manage these public relations through the study of successful
Korean and international companies.
|
35798
|
Advertising and PR Research Methods
|
This
course aims to provide students with the skills necessary to research the
information and statistics necessary to create effective advertisement and
public relations strategies. After learning basic research strategies, students
will then discuss the application of these strategies and the current trends in
the field of advertising.
|
35913
|
Human
and Computer Interaction
|
|
36035
|
Freedom of Expression & Press Ethics
|
This
course teaches the meaning of freedom of expression from a constitutional
perspective and the responsibility it carries. We will cover how the press’s
freedom of expression can cause harm to the benefit and protection of the law
as it is given to the individual, society, and the entire country, as well as
look into how to find balance between these. Students will discuss journalism
and press ethics through a variety of case studies.
|
36040
|
Media Industry and copyright
|
Acknowledge
the contents flow which is considered to be the foundation of media industry
and learn its relation in contracts and copyright. Also, it discusses the
present condition and controversy regarding media copyright.
|
36046
|
Government Public Relations
|
This
course covers the communications strategies necessary in political and
administrational situations. A focus will be placed on the campaigns,
communication with locals, CI, and events required of local administrative
agencies. Students will also study the communications processes involved in
political campaigns and managing public opinion.
|
36053
|
Visual Media management
|
In
this course, students will learn the basic concepts and characteristics of the
organization and management of visual media companies. Students will
also learn about the different
factors that affect media management, from the market structure and
characteristics to media industry’s organization; personnel and budget
management. Through field
experience and case studies, students will also discuss effective management of
planning, personnel, organization, budgets and promotion.
|
36054
|
Marketing strategy and practice for Visual Contents
|
Studies
practical marketing strategies for the export and import of video contents
along with the theoretical approach to the international exchange of visual
contents. It includes
theoretical lectures on content’s commercial/genre characteristic of visual
media contents that can be traded-off through different countries, and learn
current status of international distribution market, its distinctive characteristics
and export consultation process with the current data.
|
37543
|
Introduction to Telecommunications Policy Studies
|
The
purpose of this course is to provide a basic overview of media economics, media
technology and media law, which are essential for understanding media laws and policies.
Along with this, students will look into how media policies are formed and what
kind of media policy there is to understand and analyze media issues.
|
33289
|
Analysis of Current Issues in the Media Industry
|
This
course takes a look at the current issues of media industry including the newspapers
and Internet. Specifically examines the issues of each cases, and figures out how
to solve them with industry economic and juridical viewpoint.
|
34711
|
Journalism
Critique
|
This
course aims to instill students with the ability to critique news from a
variety of media. Students will learn the different views and theories on
journalism critique, the effect news holds on social meaning, politics, and
public opinion, as well as the issues faced in news production and the entire
press industry.
|
34731
|
Documentary Production
|
With video technique, students will
learn all procedures required in making a documentary production including
planning the works, research, filming, editing and post-production.
|
35123
|
Advertising Campaigns
|
Students
study the planning and implication of advertising campaigns through practical
experience. Students form groups to act as advertising companies, working
together to conduct market research, campaign planning, and creative
advertising for existing products and services.
|
35129
|
Advertising & Society
|
The
industrial characteristics of advertising can unintentionally negatively
influence individuals or small groups in society. Students will study the
social and ethical issues of advertising as a social institution and learn
about the regulations in place to minimize these negative effects.
|
35132
|
Film
Theory and Critique
|
This course introduces various movie theory and critical theory on the form and context of movie. This course discusses various theories such as realism, expressionism, genre theory, auteur theory and Marxist film theory. It also gives an opportunity for the students to review the movies that each aforementioned theories represents.
|
35133
|
Understanding Popular Culture
|
With the basis of various theoretical
views on popular culture, it examines Korea’s popular culture.
|
35801
|
International and Intercultural Public Relations
|
Students need to have basic knowledge
in promotion theory and campaign strategy, as this course goes without
explanation of basic theories. In this class, students will learn about
worldwide promotion, intercultural promotion and the technical skills that
follow. Specifically, it deals with multi-cultural communication theory,
understanding and adapting to cultural differences and practically executing
international promotion campaign.
|
35807
|
Crisis Management and Conflict Resolution
|
This course is for students who already
have an understanding in promotion. It deals with crisis management, which is
crucial in promotion. Crisis management includes issue management, crisis acknowledgement,
prevention, preparation, settling down and restoring the issue, evaluation and
education. This course deals with integrated and relationship-management
aspect.
|
35814
|
Digital Video and 3D Production
|
With workshop including planning,
writing scenario, making continuity book, editing and HD rendering, students
can strengthen their creativity and skills in making/planning digital video.
This is an advanced course in Digital Video Special Effects.
|
36037
|
Political Communication
|
This
course covers the role relations between the media and politics through a
variety of theoretical standpoints. A focus will be put on the positive and
negative influences that old media, like newspaper, broadcast, and magazines,
and new media have on politics.
|
36044
|
Public Relations and Society
|
Takes a view of PR theory and
activities in social aspects. With rhetorical and critical approach, it studies
how PR activities such as crisis management, press relation, community
relations, reputation management, employee communication, consumer
communication, stakeholder relation, government-press relation can be
interpreted in total society.
|
36780
|
Cross-cultural Issues for Management
|
The globalization of the business environment that is being
driven by technological and economic factors is resulting in an ever-increasing
number of cross cultural interactions in the workplace. Understanding the
influence of culture on interpersonal interactions in organizational settings
is now a fundamental requirement of effective international management. This
course provides students with an understanding of effective cross-cultural
management skills and introduces some of the challenges they may deal with when
working Internationally.
|
36801
|
Advanced Broadcast News Production
|
As a
course to improve students’abilities in broadcast news production, students will focus on longer news
features rather than spot reporting, learning how to produce a variety of news
reports through practical experience. Broadcast News Reporting & Writing
(33285) is a prerequisite to this course.
|
37330
|
Interactive Contents Design
|
Understanding each content’s
characteristic in interactive media platform like mobile phone and smart media.
Students will learn the overall process of production through planning, constructing,
making and evaluating contents. Students can learn various designs and
constructions of UI(user interface) and UX(user experience) and acquire basic
skills in producing. Through this course, students can acquire general skills
in content production that can be used and distributed in various interactive
media.
|
37545
|
Internet Communications & Strategy
|
In this course, theories will be
studied and the students will be allowed to exercise how to use interactive
media, which is a new advertisement method. With executing strategy
communication campaign, students can learn the roles and functions of strategy
communication in new media society.
|
37547
|
Media Law Case Studies
|
Examines by sector how media precedents are made. Considering
constitutional freedom of speech, students will observe how the regulations and
media activities that affect press activities have been interpreted, and will
learn related media business laws and court’s interpretations with those laws regarding
media business. Students will discuss proper interpretation of media laws based
on case studies.
|
37548
|
Individual
Communications Research – Capstone Design
|
This course is done by
team project. Basing on media major’s theory, it is planned and executed
independently by students to develop their creativity, field-knowledge, teamwork
and leadership. This is for students who took all courses that they need in
required courses and shared electives. They will choose their study topics and
will finish the project regarding capstone design until the end of semester.
The final project includes academic studies based on communication theory,
media creation based on practical media studies and internship reports.
|
37945
|
Communications
Internship 1
|
Combining communication theories and applying them
in the real work. You can get the credit by working in or out of the country or
starting venture or participating in volunteer work in or out of the country.
It should be at least more than 4 weeks(160days)
|
37946
|
Communications
Internship 2
|
Combining communication
theories and applying them into real work. You can get the credit by working in
or out of the country or starting venture or participating in volunteer work in
or out of the country. It should be at least more than 8 weeks(480days)
|