Digital &Relations/Strategic Communication

The Relations/Strategic Communication track provides students with a theoretical and practical education in public relations management and targeted consumer marketing. Faced with the growing need of strategic communication in digital channels created through the new media environment, we foster communications experts able to take the lead in planning, analyzing, executing, critiquing, and providing feedback for strategic communication via new media.

·        Students' ability
This track is for students who are creative, insightful and have impressive interpersonal skills, who will participate in communications-related industries with a thorough understanding of interpersonal communication and public relations in organizational communication.

·        Future Careers

Public relations for business/government/non-profit organizations, reputation/crisis management, dispute mediation, sustainability management, public relations, global communications, advertising and marketing planning, creative messaging, media strategy and interactive communication.

·        Track's main strength

Deepen understanding in Advertising, Public Relation and Strategy Communication and cultivate student’s ability to understand, adapt and have expertise in today’s diverse media and society.

·        Track's main points

Both theoretical approach and working-level approach in Public Relation, Advertisement Marketing, reputation/crisis management. Planning and executing various topics of brand communication.

Relations/Strategic Communication