Mitigating Partisan Perceptions between Individual and Collective-based Groups 

Jasper Kim

In our increasingly globalized and cross-border world, negotiators come across increasingly different cultures, and thus, methods of approaching solutions and problems. Often such cultures may seem “alien” or “unusual” to us, which may in turn give rise to certain partisan perceptions. Within the context of East-West negotiations, I suggest that such partisan perception may further be linked to cultural variables and described as a “barbarian bias,” which represents a significant variable that has not been fully discussed in the current literature. This is linked to other phenomenon, such as “accidental Occidentalism” and “biased benchmarking,” which can be used, knowingly or unknowingly, by both individual and collective-based negotiators to their possible detriment.

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