- Article No.
- 11638309
- Date
- 17.08.19
- Hits
- 295
- Writer
- 국제통상협력연구소
- [Corporate Social Responsibility] Competitive advantage of corporate philanthropy
-
Michael Porter and Mark Kramer, 2002. The Competitive advantage of corporate philanthropy, 80(12),56-68
The article is from Harvard Business Review.
-
Attached file:
Michale_Porter_Strategy.pdf
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