Kim presents his suggestions by taking a before-and-after editing format. He sums up a specific rule and goes on to tighten a prosaic, complicated and longer sample sentence into a shorter and clearer one.

Unlike other style guides, Kim’s book stands out on two fronts. First, he does not go for a boring expository explanation about the rules. Instead, he often takes a tongue-in-cheek approach to spice up the tone and amplify the message. “Subprime Sentences” chapter is a case in point: “All sentences are not created equal, even if sharing the same amount of texting space. Poorly written sentences -- subprime sentences -- should undergo ‘restructuring’ to make them more viable and value-added.”

The book’s second strength lies in its compact format and concise style. Each rule is explained in a couple of sentences, followed by the example sentences in the following pages. Typically, one chapter is just three pages, and the page is far smaller than the average size and the font size is pleasantly bigger. All of this, of course, fits Kim’s core message that “Less is more.”