Source:

Adit Grover, Procedia - Social and Behavioral Sciences Volume 157, 27 November 2014, Pages 103–108

International Relations Conference on India and Development Partnerships in Asia and Africa: Towards a New Paradigm

Corporates are aware of the importance of CSR (Corporate Social Responsibility) in the present scenario, but are not aware of the right kind of CSR activities which would lead to creating an impact in the lives of the people and capacity building. This study will try to bring out the importance of CSR activities to the corporates (Cause Related Marketing) and the role which it can play in brand enhancement. The focus would not only be on impacting lives of the people but also the nature and wildlife animals (sustainable development).