**THE 10th GLOBAL ISSUES COLLOQUIUM **

Institute for International Trade and Cooperation would like to invite you to our tenth faculty colloquium.

Monday, May 27th, 2012
5:30pm-7:00pm (Dinner will be provided)
#1001 Seminar Room, International Education Building

"Building Social Capital Through Collaborative Networks Among Social Venture, NGO, and Academia: The Case of AtRium"

Presenter: Prof. Hyun SHIN

(Assistant Professor, Graduate School of International Studies, Ewha Womans University)

Hyun Shin is Assistant Professor at the Graduate School of International Studies (GSIS), Ewha Womans University where he teaches international business and management. He received B.B.A. and M.B.A. (Major: International Business and Strategy) from Seoul National University, M.S. in Economics (Specialization: International Economics and Econometrics) from University of Illinois at Urbana-Champaign, and Ph.D. in Management (Major: Marketing) from UCLA Anderson School of Management. Prior to joining GSIS, he has taught at Long Island University (New York, USA) for over four years. His research interests include dynamic interdependence between marketing and R&D, new product development, global market research, e-marketing, and social entrepreneurship. Prof. SHIN can be reached at hyun.shin@ewha.ac.kr.

Abstract

 Social ventures aim at resolving social problems through market-based solutions. In the real world, however, it is not easy for them to achieve their socially desirable goals. In 2012, for example, there were over 800 social ventures in Korea; but only 16% of them reported positive operating incomes, which raises concerns about their sustainability. I argue that this is mainly due to their lack of core competencies in marketing and R&D. As Peter Drucker once pointed out, two key drivers of business success are marketing and R&D capability, which are costly to build and maintain. Since new start-ups have very limited financial resources, they often have difficulty in hiring and keeping talented people with marketing and R&D skills. To address this issue, social ventures may want to seek for developing collaborative networks with financially stable NGOs and prestigious academic institutions with strong engineering and business schools. It would be also desirable for the government to facilitate and support collaborative efforts so that such efforts can result in social innovations. The case of AtRium, which is a good example of collaborative networks, will be discussed.